{"id":133,"date":"2023-10-20T13:37:43","date_gmt":"2023-10-20T11:37:43","guid":{"rendered":"https:\/\/btsndrcchopin.fr\/?page_id=133"},"modified":"2023-11-08T11:52:03","modified_gmt":"2023-11-08T10:52:03","slug":"la-digitalisation","status":"publish","type":"page","link":"https:\/\/btsndrcchopin.fr\/index.php\/la-digitalisation\/","title":{"rendered":"La digitalisation"},"content":{"rendered":"\n<h2 class=\"wp-block-heading has-text-align-left\">La digitalisation, qu&rsquo;est-ce que c&rsquo;est ?<\/h2>\n\n\n\n<p>La digitalisation au sein du BTS NDRC \u00e0 Chopin,  repr\u00e9sente l&rsquo;int\u00e9gration des technologies num\u00e9riques dans les processus commerciaux avec pour objectif de les am\u00e9liorer. En effet, il est essentiel d&rsquo;int\u00e9grer la digitalisation car nous sommes \u00e0 l&rsquo;\u00e8re du num\u00e9rique et le commerce tend \u00e0 se moderniser et donc \u00e0 se digitaliser. C&rsquo;est pour cette raison que le BTS NRC est devenu aujourd&rsquo;hui le BTS NDRC (N\u00e9gociation, DIGITALISATION et Relation Client).<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/wp25-c12699-4.btsndrc.ac\/wp-content\/uploads\/2023\/09\/digit-1.jpg?w=950&#038;ssl=1\" alt=\"La digitalisation BTS NDRC \u00e0 Chopin\" class=\"wp-image-357\" style=\"width:535px;height:356px\"\/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">La digitalisation du BTS NDRC \u00e0 Chopin : En quoi  consiste cette mati\u00e8re ?<\/h2>\n\n\n\n<p>Dans cette mati\u00e8re vous allez apprendre de nombreuses comp\u00e9tences en ce qui concerne la gestion de relation client \u00e0 distance et de gestion num\u00e9rique de donn\u00e9es. Tels que :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Le traitement des bases de donn\u00e9es<\/li>\n\n\n\n<li>Les indicateurs pour suivre les performances<\/li>\n\n\n\n<li>La satisfaction client \u00e0 distance<\/li>\n\n\n\n<li>La communication digitale<\/li>\n\n\n\n<li>Construire un site internet <\/li>\n\n\n\n<li>Le r\u00e9f\u00e9rencement naturel d\u2019un site<\/li>\n\n\n\n<li>Les m\u00e9dias sociaux et r\u00e9seaux sociaux<\/li>\n<\/ul>\n\n\n\n<p>C&rsquo;est une mati\u00e8re compl\u00e8te car elle regroupe toutes les notions et comp\u00e9tences \u00e0 avoir pour assurer la gestion du commerce et de la communication digitale.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"950\" height=\"950\" src=\"https:\/\/i0.wp.com\/btsndrcchopin.fr\/wp-content\/uploads\/2023\/11\/OIG.N8iSMS1ijo4NbwQy.jpg?resize=950%2C950&#038;ssl=1\" alt=\"NDRC DIGITALISATION\" class=\"wp-image-928\" srcset=\"https:\/\/i0.wp.com\/btsndrcchopin.fr\/wp-content\/uploads\/2023\/11\/OIG.N8iSMS1ijo4NbwQy.jpg?w=1024&amp;ssl=1 1024w, https:\/\/i0.wp.com\/btsndrcchopin.fr\/wp-content\/uploads\/2023\/11\/OIG.N8iSMS1ijo4NbwQy.jpg?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/btsndrcchopin.fr\/wp-content\/uploads\/2023\/11\/OIG.N8iSMS1ijo4NbwQy.jpg?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/btsndrcchopin.fr\/wp-content\/uploads\/2023\/11\/OIG.N8iSMS1ijo4NbwQy.jpg?resize=768%2C768&amp;ssl=1 768w\" sizes=\"auto, (max-width: 950px) 100vw, 950px\" \/><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\">La digitalisation du BTS NDRC \u00e0 Chopin = la cr\u00e9ation d&rsquo;un site Internet !<\/h3>\n\n\n\n<p>Lors de vos cours sur la digitalisation de BTS NDRC \u00e0 Chopin, vous serez form\u00e9 \u00e0 cr\u00e9er un site vitrine dans un premier temps puis au cours de votre seconde ann\u00e9e de BTS, vous serez amen\u00e9s \u00e0 construire un site d&rsquo;e-commerce.<\/p>\n\n\n\n<p>Pour ce faire, vous allez apprendre \u00e0 confectionner un site \u00e9tape par \u00e9tape, en passant par :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>l&rsquo;arborescence du site<\/li>\n\n\n\n<li>son maillage<\/li>\n\n\n\n<li>le nom de domaine<\/li>\n\n\n\n<li>le SEO<\/li>\n<\/ul>\n\n\n\n<p>Gr\u00e2ce un apprentissage simple, clair et pr\u00e9cis, vous sortirez de votre BTS NDRC avec toutes les connaissances et le savoir-faire pour cr\u00e9er un site Internet. Ce point sera essentiel sur votre CV lorsque vous seriez \u00e0 la <a href=\"https:\/\/wp25-c12699-4.btsndrc.ac\/nos-debouches\/\">recherche d&rsquo;un emploi.<\/a><\/p>\n\n\n\n<p>En effet, les petites comme les grandes entreprises tendent \u00e0 se digitaliser. Toutefois, rares sont ceux ayant les connaissances n\u00e9cessaires \u00e0 la r\u00e9alisation d&rsquo;un site Internet. Vous ferez donc la diff\u00e9rence en proposant \u00e0 vous \u00e9ventuels employeurs de leur confectionner ou am\u00e9liorer leur site afin que ces derniers gagnent en visibilit\u00e9 et en  image de marque.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"950\" height=\"950\" src=\"https:\/\/i0.wp.com\/btsndrcchopin.fr\/wp-content\/uploads\/2023\/11\/bbe894d5-5daa-4027-9aa8-1b10d9d35877-1.jpg?resize=950%2C950&#038;ssl=1\" alt=\"BTS NDRC Chopin Nancy\" class=\"wp-image-844\" style=\"aspect-ratio:1.4967320261437909;width:634px;height:auto\" srcset=\"https:\/\/i0.wp.com\/btsndrcchopin.fr\/wp-content\/uploads\/2023\/11\/bbe894d5-5daa-4027-9aa8-1b10d9d35877-1.jpg?w=1024&amp;ssl=1 1024w, https:\/\/i0.wp.com\/btsndrcchopin.fr\/wp-content\/uploads\/2023\/11\/bbe894d5-5daa-4027-9aa8-1b10d9d35877-1.jpg?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/btsndrcchopin.fr\/wp-content\/uploads\/2023\/11\/bbe894d5-5daa-4027-9aa8-1b10d9d35877-1.jpg?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/btsndrcchopin.fr\/wp-content\/uploads\/2023\/11\/bbe894d5-5daa-4027-9aa8-1b10d9d35877-1.jpg?resize=768%2C768&amp;ssl=1 768w\" sizes=\"auto, (max-width: 950px) 100vw, 950px\" \/><\/figure>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>La digitalisation, qu&rsquo;est-ce que c&rsquo;est ? La digitalisation au sein du BTS NDRC \u00e0 Chopin, repr\u00e9sente l&rsquo;int\u00e9gration des technologies num\u00e9riques dans les processus commerciaux avec pour objectif de les am\u00e9liorer. En effet, il est essentiel d&rsquo;int\u00e9grer la digitalisation car nous sommes \u00e0 l&rsquo;\u00e8re du num\u00e9rique et le commerce tend \u00e0 se moderniser et donc \u00e0 &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/btsndrcchopin.fr\/index.php\/la-digitalisation\/\" class=\"more-link\">Lire la suite de<span class=\"screen-reader-text\">\u00ab\u00a0La digitalisation\u00a0\u00bb<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":894,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-133","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La digitalisation - BTS NDRC CHOPIN<\/title>\n<meta name=\"description\" content=\"La digitalisation dans le BTS NDRC \u00e0 Chopin : vous apprendrez toutes les comp\u00e9tences pour cr\u00e9er un site Internet marchand et non marchand.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/btsndrcchopin.fr\/index.php\/la-digitalisation\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La digitalisation - BTS NDRC CHOPIN\" \/>\n<meta property=\"og:description\" content=\"La digitalisation dans le BTS NDRC \u00e0 Chopin : vous apprendrez toutes les comp\u00e9tences pour cr\u00e9er un site Internet marchand et non marchand.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/btsndrcchopin.fr\/index.php\/la-digitalisation\/\" \/>\n<meta property=\"og:site_name\" content=\"BTS NDRC CHOPIN\" \/>\n<meta property=\"article:modified_time\" content=\"2023-11-08T10:52:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/btsndrcchopin.fr\/wp-content\/uploads\/2023\/11\/8OIG.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"351\" \/>\n\t<meta property=\"og:image:height\" content=\"351\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/btsndrcchopin.fr\\\/index.php\\\/la-digitalisation\\\/\",\"url\":\"https:\\\/\\\/btsndrcchopin.fr\\\/index.php\\\/la-digitalisation\\\/\",\"name\":\"La digitalisation - BTS NDRC CHOPIN\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/btsndrcchopin.fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/btsndrcchopin.fr\\\/index.php\\\/la-digitalisation\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/btsndrcchopin.fr\\\/index.php\\\/la-digitalisation\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/btsndrcchopin.fr\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/8OIG.jpg?fit=351%2C351&ssl=1\",\"datePublished\":\"2023-10-20T11:37:43+00:00\",\"dateModified\":\"2023-11-08T10:52:03+00:00\",\"description\":\"La digitalisation dans le BTS NDRC \u00e0 Chopin : vous apprendrez toutes les comp\u00e9tences pour cr\u00e9er un site Internet marchand et non marchand.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/btsndrcchopin.fr\\\/index.php\\\/la-digitalisation\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/btsndrcchopin.fr\\\/index.php\\\/la-digitalisation\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/btsndrcchopin.fr\\\/index.php\\\/la-digitalisation\\\/#primaryimage\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/btsndrcchopin.fr\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/8OIG.jpg?fit=351%2C351&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/btsndrcchopin.fr\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/8OIG.jpg?fit=351%2C351&ssl=1\",\"width\":351,\"height\":351,\"caption\":\"digitalisation BTS NDRC CHOPIN\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/btsndrcchopin.fr\\\/index.php\\\/la-digitalisation\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/btsndrcchopin.fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"La digitalisation\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/btsndrcchopin.fr\\\/#website\",\"url\":\"https:\\\/\\\/btsndrcchopin.fr\\\/\",\"name\":\"BTS NDRC CHOPIN\",\"description\":\"L&#039;excellence commerciale au coeur du monde digital ! 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